DESKRIPSI TRAINING SELLING TO MAJOR ACCOUNTS
Calling on major accounts is time-consuming and risky. With account management training, develop the strategy that will get you the best return on your investment!
You can no longer afford to expend energy on account development without a plan or focus. Major account selling requires a long cycle and a big investment of resources. That’s why today’s successful sales professionals are more than just tactical pros…they’re strategic experts. Now, in this account management training seminar, learn how to develop a strategic selling plan that will save you time, money and hassles by identifying the right account and project, why your offer matters to them, what it takes to assure their long-term relationship and how to move them along the pipeline quickly.
TUJUAN TRAINING SELLING TO MAJOR ACCOUNTS
* Enhance sales performance while expending less energy
* Gain customers’ loyalty by understanding their needs
* Increase the business from existing accounts
* Shorten the sales cycle by identifying and removing internal and external bottlenecks
* Hone in on prospects predisposed to buy from you
* Become more efficient at account maintenance
* Create a clear sales plan that keeps you organized
* Learn ways to get referrals from existing customers
* The changing environment: the salesperson as strategist
* Developing the strategic plan: thinking “big picture”
* Establishing goals, objectives and indicators to enhance major-account performance
* Skills needed for selling to major accounts
* Qualifying your best opportunities: your likeliest sources for RTEM (Return on Investment of Time, Effort and Money)
* Managing and tracking pipeline performance
MATERI TRAINING SELLING TO MAJOR ACCOUNTS
Learning Objectives
* Identify Your Best Prospects and Persuade More of Them to Take Action More Quickly
* Spot Prospects with a Poor Prognosis for Success, and Avoid Them
* Shorten the Sales Cycle
* Earn More with Less Effort
* Improve the Sales Process to Improve Results
* Apply the Concept of RTEM-Return on Investment of (Sales) Time, Effort, and Money-to Get More out of Your Activity
* Manage Your Performance to Improve It Continuously
Thinking Strategically
* Address the Challenges Associated with Selling
* Differentiate between Strategy and Tactics
* Apply the Concept of RTEM to Your Efforts
* Know the Four Elements of Your Selling Strategy: What, Who, Why, and How
The Major Account
* Define What Constitutes a Major Account
* Differentiate Major Accounts from Other Types of Customers
* Understand Your Role as a Major Account Manager
* Develop a Strategic Approach to Managing Your Major Accounts
What Have You Got to Sell?
* Sell the Strengths of Your Offerings
* Define Your Ideal Customer, and Find Prospects That Match the Profile
* Define the Ideal Project, and Invest Resources to Secure It
The Selling Process
* Manage the Sales Process More Effectively
* Create Process Milestones Based on the Five Key Prospect Actions
* Define Results Indicators to Improve the Sales Process
Identifying High RTEM Opportunities
* Improve Your Ability to Qualify Opportunities
* Choose Opportunities with the Best Prognosis and Invest in Them
* Identify “Nonstarters” and Avoid Them
Managing Relationships
* Manage Internal Relationships
* Manage Customer Relationships
* Distinguish between Business Development and Account Maintenance
Managing Your Pipeline
* Understand Mathematical Assumptions about Your Pipeline
* Spread Your Risk by Managing the Pipeline
* Manage the Non-Sales Demands on Your Time
* Use Leverage to Produce Referrals
* Emphasize Results over Activity
Tracking Performance for Continuous Improvement
* Use the Plan-Do-Check-Act Cycle to Improve Continuously
* Develop Meaningful Performance Targets
* Manage Account Performance Strategically
* Create and Maintain Action Plans That Keep You Focused
Committing to Action
* Know What Elements of This Program Work Best for You
* Plan a Course of Action to Adopt the Learning
* Develop Habits to Lock in New Skills
PESERTA TRAINING SELLING TO MAJOR ACCOUNTS
Sales professionals, including account managers, sales representatives and sales executives-as well as sales managers and vice presidents and directors of sales and marketing who are seeking account management training that offers best-practice techniques used in major account selling today. A minimum of three years of sales experience is recommended.
INSTRUKTUR TRAINING SELLING TO MAJOR ACCOUNTS
Instruktur yang mengajar pelatihan ini adalah instruktur yang berkompeten di bidangnya dengan baik, datang dari kalangan akademisi maupun praktisi. Kami sangat terbuka jika Anda ingin berkomunikasi terlebih dahulu tim trainer sehingga outline materi dapat disesuaikan dengan outcome kompetensi yang diharapkan.
METODE TRAINING SELLING TO MAJOR ACCOUNTS
1. Presentation
2. Discuss
3. Case Study
4. Evaluation
5. Pre-Test & Post-Test
6. Games
- Training Bulan Januari : 13-14 Januari 2026
- Training Bulan Februari : 10-11 Februari 2026
- Training Bulan Maret : 10-11 Maret 2026
- Training Bulan April : 21-22 April 2026
- Training Bulan Mei : 19-20 Mei 2026
- Training Bulan Juni : 23-24 Juni 2026
- Training Bulan Juli : 12-13 Juli 2026
- Training Bulan Agustus : 11-12 Agustus 2026
- Training Bulan September : 15-16 September 2026
- Training Bulan Oktober : 20-21 Oktober 2026
- Training Bulan November : 17-18 November 2026
- Training Bulan Desember : 15-16 Desember 2026
Catatan: Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta. Peserta dapat mengajukan tanggal pelaksanaan pelatihan.
REGULER TRAINING
- Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant)
- Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant)
- Bandung, Hotel Golden Flower (6.500.000 IDR / participant)
- Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)
- Lombok, Hotel Jayakarta (7.500.000 IDR / participant)
ONLINE TRAINING VIA ZOOM
INVESTASI Training Selling to Major Accounts
- Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Catatan: Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Benefit Apa Saja yang Didapatkan Peserta?
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
- FREE Transportasi Peserta ke tempat pelatihan
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or backpack (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2x Coffee Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
FAQ Tentang Training Selling to Major Accounts
Q : Apa itu Training Selling to Major Accounts?
A : Training Selling to Major Accounts merupakan pelatihan yang membahas strategi menjual produk dan layanan kepada pelanggan utama (major accounts/key accounts) melalui pendekatan konsultatif dan hubungan bisnis jangka panjang.
Q : Mengapa kemampuan menjual ke major accounts penting?
A : Major accounts umumnya memberikan kontribusi pendapatan yang besar bagi perusahaan. Kemampuan mengelola dan mengembangkan pelanggan utama dapat meningkatkan penjualan, loyalitas pelanggan, dan profitabilitas bisnis.
Q : Apakah pelatihan ini menggunakan studi kasus?
A : Ya. Pelatihan dilengkapi dengan simulasi dan studi kasus penjualan kepada pelanggan utama dari berbagai sektor industri.
Q : Berapa minimal running pelatihan ini ?
A : Pelatihan ini akan running idealnya minimal dengan 3 peserta, tetapi bisa disesuaikan dengan kebutuhan peserta
Q : Apakah bisa jika saya hanya ingin pelatihan sendiri aja / private course ?
A : Bisa, kami akan membantu menyelenggarakan pelatihan 1 hari jika ada persetujuan dari klien
Q : Dimana saja pelatihan Selling to Major Accounts biasanya di selenggarakan?
A : Pelatihan kami selenggarakan di beberapa kota besar di Indonesia seperti Bandung, Jakarta, Yogyakarta, Surabaya, Malang, Bali, Lombok dan beberapa negara seperti Singapore dan Malaysia
Q : Apakah bisa diselenggarakan selain di kota lain?
A : Penyelenggaraan pelatihan bisa diadakan di kota lain dengan minimal kuota 5 orang setiap kelas
Q : Apakah bisa juga diselenggarakan secara IHT/ In House Training di Perusahaan klien ?
A : Bisa diselenggarakan secara IHT di Perusahaan klien
Q : Apakah jadwal bisa disesuaikan dengan kebutuhan klien ?
A : Jadwal pelatihan dapat di sesuaikan dengan kebutuhan klien.
Materi, Lokasi dan Jadwal Pelatihan Bisa Berubah Sewaktu-waktu dan disesuaikan Dengan Kondisi Peserta, dimohon untuk Melakukan Konfirmasi untuk Segala Bentuk Perubahan, agar Tidak Terjadi Miskomunikasi. Segera Daftar Pelatihan, Diskon Menarik hanya Bulan Ini.
Silabus Training ini disunting oleh Suhada Faisal sebagai Content Writer Spesialis di bidang Pelatihan. Berpengalaman lebih dari 5 tahun sebagai konsultan training atau seminar baik secara online maupun offline.