TRAINING MEDIA RELATIONS STRATEGY AND EXECUTIONS

Training Media Relations

Training Strategi Hubungan Media

TRAINING BACKGROUND:

* Relation with media in this technology era has been growing faster.
* New medias (such as internet with its varieties of features) are attending to be a part of public daily / public can sharing information unlimited with no size limit.
* Media Relations Strategy Management (media relation) has to be appropriated with communication purpose that will be reached, and also can be a trend leader and growth of media itself.

TRAINING OBJECTIVE:

* The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)
* Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
* Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.

MATERIAL OUTLINE TRAINING MEDIA RELATIONS STRATEGY AND EXECUTIONS:

1. Media Relations between Theory vs Fact

* Pictures of Media Development in Indonesia
* Definition of Media Relations (between Theory and Fact)
* Character and how the media work between Theory and Fact
* The media relations work between Theory and Fact

2. Strategy Arranging/ Media Relations Concept

Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company
3. Press Statement

Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way.
4. Planning of media relations activity

* Media Release
* Media Briefing
* Media tour
* Press Conference
* Etc.

5. Media Monitoring

* Media Clipping
* Media Content Analyst,
* Media Tracking (count the PR Value & Ad value)
* Project Media Report

6. Simulation

* Press Conferences (audience : press from mass media)
* Release Writing
* Media Tracking
* Etc.

METODE TRAINING

1. Presentation
2. Discuss
3. Case Study
4. Evaluation
5. Pre-Test & Post-Test
6. Games

Jadwal Training Terbaru Tahun 2024 :

• 16 -17 Januari 2024
• 13 – 14 Februari 2024
• 5 – 6 Maret 2024
• 24 – 25 April 2024
• 21 – 22 Mei 2024
• 11 – 12 Juni 2024
• 16 – 17 Juli 2024
• 20 – 21 Agustus 2024
• 17 – 18 September 2024
• 8 – 9 Oktober 2024
• 12 – 13 November 2024
• 17 – 18 Desember 2024

Jadwal dapat berubah sewaktu waktu, untuk kepastian jadwal running silahkan hubungi Tim Marketing kami.

Lokasi Pelatihan dsbanking.com :

• Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant)
• Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant)
• Bandung, Hotel Golden Flower (6.500.000 IDR / participant)
• Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)
• Lombok, Hotel Jayakarta (7.500.000 IDR / participant)

Investasi Pelatihan tahun 2024 ini :

Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Training

Fasilitas Pelatihan di Diorama untuk Paket Group (Minimal 2 orang peserta dari perusahaan yang sama):

• FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
• FREE Transportasi Peserta ke tempat pelatihan .
• Module / Handout
• FREE Flashdisk
• Sertifikat
• FREE Bag or bagpackers (Tas Training)
• Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
• 2xCoffe Break & 1 Lunch, Dinner
• FREE Souvenir Exclusive

Jadwal Pelatihan masih dapat berubah, mohon untuk tidak booking transportasi dan akomodasi sebelum mendapat konfirmasi dari Marketing kami. Segala kerugian yang disebabkan oleh miskomunikasi jadwal tidak mendapatkan kompensasi apapun dari kami.